Course Tittle:              Brand Identity and Strategy

Course Period:            6 Weeks

Brand Identity and Strategy is a course that delves into the core concepts of branding, focusing on creating a strong brand identity and developing strategies to effectively communicate that identity to consumers. This course is essential for marketing professionals, business owners, and anyone looking to build and maintain a successful brand in today’s competitive market.

Course Outline:

Week 1: Introduction to Branding

Week 2: Brand Identity Development

Week 3: Brand Strategy

Week 4: Brand Communication

Week 5: Brand Management

Week 6: Practical Section

The course content is divided into several key modules, each covering a different aspect of brand identity and strategy:

1. Introduction to Branding

– What is branding and why is it important?

– Key principles of branding

– The role of brand identity in building a successful brand

2. Brand Identity Development

– Defining your brand’s purpose, values, and personality

– Creating a brand story and positioning (mission, vision & vaues)

– Designing a visual identity (logo, colors, typography)

3. Brand Strategy

– Understanding your target audience and market

– Developing a brand strategy that aligns with your business goals

– Positioning your brand in the market and against competitors

4. Brand Communication

– Choosing the right channels to communicate your brand message

– Creating a consistent brand voice and tone

– Developing a brand communication plan

5. Brand Management

– Managing and protecting your brand reputation

– Building brand loyalty and advocacy

– Evaluating and measuring the success of your branding efforts

6. Practical Session

– Illustrations,

– Case Studies

– Capstone Project

Deliverables:

Throughout the course, students will have the opportunity to work on real-world case studies and projects to apply their knowledge and skills in building and managing a brand identity and strategy. By the end of the course, students will have a comprehensive understanding of how to create a strong brand identity, develop effective brand strategies, and communicate their brand message to target audiences.

Attendance is either by Physical or Virtual

Venue:             Suite 15, Kenneibeh Plaza, New Nyanya, Karu LGA, Nasarawa – Nigeria

For virtual participants, after verification of payment, a link will be sent to them for the purpose of the training.

Course Fee:

Physical Attendance                               –          N100,000

Virtual Attendance                                  –          N80,000

Goddmmaste Consulting, Investment Company Ltd

Account Number:                   1016356752

Bank Name:                            Zenith Bank Nigeria

Contact:

Email:               goddmmastecicltd@gmail.com  &  goddmmastecic@yahoo.com

Phone:              +2348063569341  &  +2348094860494

WhatsApp         +2348063569341